Concept C Gen II
Concept C Gen II
Concept C Gen II
Concept C Gen II

Concept C Gen II

Exceptionally light, the Concept C Gen II weighs 5.89 oz/167 g!  Loaded with new tech and designed for performance this is the reel you will want to cast all day and never put down. You will find yourself re-tying your lures, instead of grabbing the other combos you prepared. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a zero-corrosion frame that fishes like it was metal. This High Strength extremely low flex material matched with genius engineering and design elements is the key to the rock-solid feel and performance. The all NEW butter-smooth Ti-Armor Aluminum drive gear is 3X more resistant to environmental wear. The Concept C Gen II features include an Arrowhead Line Guide, Beetle Wing Rapid Access Side Plate, KeepR Integrated Hook Keeper, 25 lb. Bulldog Drag, High-Spin Anti Corrosion Bearings, Railed Clutch Cam, and much much more.

Key Features

  • Hi-Tech Cast Iron Carbon Frame and Side Plate Construction
  • High Spin Spool System
  • Ti-Armor Aluminum Hamai Cut Drive Gear
  • 25 lb Bulldog Drag System
  • 9 BB (2 High Spin Corrosion Resistant BB, 5 Stainless BB, 1 Dead Stop Anti-Reverse)
  • Arrowhead Line Guide
  • Reinforced Clutch Cam
  • KeepR Integrated Hook Keeper
  • Generation II Hard Anodized Worm Shaft
  • Low-Friction 6-Way Braking System
  • Beetle Wing Rapid Access Side Plate
  • Trick Shop Compatible

Right Hand

Gear Ratio Line Per Crank Line Capacity (lb/yds) Max Drag Other(s) Price Available Quantity
5.6:1 22.2" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+
6.8:1 26.9" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+
7.5:1 29.7" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+
8.3:1 32.8" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+

Left Hand

Gear Ratio Line Per Crank Line Capacity (lb/yds) Max Drag Other(s) Price Available Quantity
7.5:1 29.7" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+
6.8:1 26.9" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+
8.3:1 32.8" 12/125 25 lbs
  • Bearings: 9
  • Weight: 5.89 oz
  • Environment: Fresh/Salt
  • $230.00
  • Retail price: $230.00
10+



Exceptionally light, the Concept C Gen II weighs 5.89 oz/167 g! Loaded with new tech and designed for performance this is the reel you will want to cast all day and never put down. You will find yourself re-tying your lures, instead of grabbing the other combos you prepared. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a zero-corrosion frame that fishes like it was metal. This High Strength extremely low flex material matched with genius engineering and design elements is the key to the rock-solid feel and performance. The all NEW butter-smooth Ti-Armor Aluminum drive gear is 3X more resistant to environmental wear. The Concept C Gen II features include an Arrowhead Line Guide, Beetle Wing Rapid Access Side Plate, KeepR Integrated Hook Keeper, 25 lb. Bulldog Drag, High-Spin Anti Corrosion Bearings, Railed Clutch Cam, and much much more.



Strong like IRON but extremely lightweight CAST IRON Carbon showcases our proprietary high-strength Carbon married with intelligent engineering to create an exceptionally rigid material.  It performs like an Aluminum Frame with the added attribute of being 100% corrosion proof.   
Hard Clad Aluminum Drive Gear with massive increase of corrosion protection.  Precision Japanese Hamai Cut CNC gear is both smooth and astoundingly lightweight.  

Spool access has never been smarter…or easier. The Beetle Wing rapid access system allows for plenty of room for spool access while still maintaining the streamlined design of the reel. The hidden spring-loaded system slides open and out of the way when you need to adjust your braking system. 

6 Oversized American Carbon Disks stop fish in their tracks.  The 13 Fishing Concept Bulldog Drag System is smooth when you need it, and offers more maximum drag than any other reel in its class.  Designed to be both long lasting and strong as a bulldog, this drag system inspires fish turning confidence.  

13 Fishing Reels are known for their cast-ability and the proprietary Arrowhead Line Guide system is a major factor.  Built with a unique shape, the Arrowhead line guide reduces friction as the line drops on the spool allowing the line to feed out faster.   Grab a 13 Fishing casting reel and outcast your friends with long effortless distance.  

The Japanese are known for their precision instruments, and Hamai builds the best gear cutting machines.  These gears are precision cut so that your reel feels effortless to turn.  

Designed by anglers, for anglers… the KeepR hook keeper allows lures to be hooked to the center of the reel frame, it just makes sense.  No more scratching up your reels, and when the KeepR gets worn, snap it out and replace it. Simple. Easy. Intelligent.

Upgraded High Spin Japanese bearing technology is applied to the bearings that matter, this system maximizes the spin rate of your spool offering additional distance.  

Superior Slotted Cam with rail support eliminates failure and wear due to heavy use, and heavy drag pressure.

Two process hard anodized worm gear with treated Line guide pin.

Stainless Steel Bearings with secondary chemical or plating treatment to increase resistance against environmental corrosion. 

The name says it all, an ultra-durable anti-reverse system that allows your reel to Dead Stop with no backward handle movement. It's among the most reliable in the industry. Feel confident that your 13 Fishing reels won’t fail you when you need it.  

Easy 0-6 Adjustment releases the number of brake weights selected.  2nd Generation RF-Reduced Friction brake shoes create quiet and more relevant braking force for all lure weights and skill levels.